Oluwayemisi Olomo

Oluwayemisi Olomo
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Ms Oluwayemisi Olomo

Ms Olomo is an Adjunct Lecturer. She holds a MBA and a MPhil in Management and is in the final stages of her PhD in Management at PAU. She teaches Elements of Marketing.

Her research interests are in Corporate Branding, Digital Media, Health Branding, Marketing and Advertising Policy.

Publications

Conference Presentations

“Health branding and consumer purchase decisions: the mediating role of electronic word of mouth”

 The Academy of International Business- Sub Saharan Chapter (AIB-SSA) Lagos, Nigeria (August 2016)

“Shifts in the Meaning of Corporate Brand Management: A Theoretical Perspective”

CCI Conference on Corporate Communications, Baruch College/CUNY, New York, USA (June 2016)

“Corporate Brand Personality and Consumer Purchases: The Mediating Role of the Social Media”

CCI Conference on Corporate Communications, Baruch College/CUNY, New York, USA   (June 2015)

Academic Papers

  • Olomo, O. & Otubanjo, O. (2016). Shifts in the Meaning of Corporate Brand Management: A Theoretical Perspective Proceedings of the CCI Conference on Corporate Communication
  • Olomo, O. & Otubanjo, O. (2015). Corporate Brand Personality and Consumer Purchases: The Mediating Role of the Social Media. Abstracts of Proceedings: CCI Conference on Corporate Communication

Research in Progress

  • Olomo, O. & Otubanjo, O. “Online health branding and online consumer purchase decisions: the mediating role of digital word of mouth, ” Data Collection in progress

Dissertations

  • PhD Dissertation (in progress) – The evolution of health branding 1970 – 2016
  • MPhil Dissertation (2015) – Corporate Brand Personality and Consumer Purchases: The Mediating Role of the Social Media